This plugin gives you the technical ability to customize your
Facebook pixel and Facebook Conversion API on your site for flexible event tracking.
Just insert the pixel ID in the plugin settings, no programming skills are needed :)
What the Pixel can be used for:
- to optimize ads, custom audiences and dynamic ads;
- for event tracking: viewing a product, adding to the cart, purchasing a product, clicks on links and buttons.
There is also a developer manual for expanding capabilities.
Plugin management is in admin> store/shop> plugins> facebook pixel
Pixel customization outside of this plugin is done on a commercial basis