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For the last few months, our team was busy working on several important tasks for Webasyst and Shop-Script 5. And today I'm proud to present the results of our work — a major update that affected Webasyst PHP Framework and it's core apps: Shop-Script 5, Site, Blog, Photos, and Helpdesk.

Default 2.0

Brand-new responsive design theme family for all basic Webasyst apps — Default 2.0. Starting today, Default 2.0 will be included with every new Webasyst framework archive automatically. See the new theme demo here: http://demo.webasyst.com

Theme features responsive design optimized for laptops and all modern tablet and mobile devices. Four color schemes are available right out of the box. Theme is great for customizations— just fork from Default 2.0, and start building your beautiful custom themes.


The new Default 2.0 and all other stock themes are now equipped with automatic support for @2x images. Shop-Script 5 and Photos apps automatically generate bigger image thumbnails for users of devices with high pixeldensity displays, e.g. Retina displays. Automated @2x image support significantly improves experience of viewing Webasyst-powered websites using high-end devices.


Product import from CSV files in Shop-Script 5 has been totally reimagined! The new version features new import UI, support for selectable-feature products <{}> and other multiple improvements.

See the updated import guide.


Webasyst's new WYSIWYG editor is powered by Redactor. We've been enjoying features and performance of Redactor for few months now, and now it's your turn — new editor has been integrated into Webasyst framework system, Site, Blog, and Shop-Script apps. Other apps coming soon.

Other improvements

  • Product by-feature filtering now supports numerical and range features.
  • Product by-feature filtering now displays product price and automatically selects SKU depending on search criteria.
  • Added automated discount update on the order edit screen.
  • New hooks backend_order_edit, backend_order.info_section.
  • Fixed checkout flow report display bug.
  • Multiple improvements and bug fixes.

Buy Shop-Script 5 now


An upgrade for old WebAsyst Shop-Script licenses (previous generation of Shop-Script) will remain available only through March 31, 2014. As of April 1, 2014, the transition from the previous generation to Shop-Script 5 will be possible only with the purchase of a new license at its full price of $329.

Until the end of sales of upgrades from WebAsyst Shop-Script to Shop-Script 5, the ordinary upgrade price $249 will be reduced to $149! If you are not yet using Shop-Script 5, buy an upgrade today and receive a Shop-Script 5 license at half of the base price!

UPD: The opportunity to upgrade licenses of WebAsyst Shop-Script to Shop-Script 5 at a special price is no longer available.

Shop-Script has been updated to version 5.2.1. New in this release:

  • Checkout flow report displaying information about the number of customers who have completed their orders versus those who abandoned their shopping carts, and at which checkout step they did so. The report is based on the data collected since the installation date of Shop-Script 5.2.0, which was released in December 2013. Sample of checkout flow report based on data provided by one of our partners:

  • Option to filter products by feature values added to dynamic category settings in addition to filtering by price and customer rating.
  • Added option to specify custom values of the weight (with weight identifier) property for individual product SKUs.
  • Support for variables , , and added for TITLE and META tags of products.
  • Stock update log enabled also for cases when no stock is set up in store settings; in previous versions, this log was enabled only for multiple stocks.
  • Option to enable secure (HTTPS) mode for checkout (/checkout/) and customer account (/my/) pages added to the settlement settings screen. Use of this option requires an installed SSL certificate for your domain name and helps ensure secure transfer of customer information during the checkout.
  • Various improvements and bug fixes.

2013 has been a very productive year for Webasyst. In this year, we completed transition to the Webasyst framework, which was announced in 2012, and closed the sales of the previous generation of our software products. The key events of 2013 are these:

  • The most important release was that of Shop-Script 5 in spring of 2013, followed by 48 updates.
  • Over 1500 online stores utilizing Shop-Script 5 were registered.
  • Over 450 developers received access to the Shop-Script 5 repository on GitHub.
  • Webasyst Cloud was opened. The average uptime of the Cloud's servers is 99.994%!
  • New Mailer and Helpdesk apps were released.
  • Webasyst Store was opened, in which any third-party developer may publish his own apps, plugins, and design themes, and sell them to all Webasyst users.
  • Third-party developers earned over $90.000 in Webasyst Store during the first three months of its operation!
  • New websites webasyst.com and shop-script.com were opened, and the old website was closed.
  • Over 1,000,000 people visited our websites in this year.

About our plans for 2014

We have created a reliable platform for the further growth of our software products and services, and in the next year we will make Webasyst even more convenient and feature-rich by releasing several new products.

  • CRM: We will offer an advanced version of the Contacts app, which will be the core of Webasyst-based CRM solutions for small and medium businesses.
  • Q&A: A new Hub app will be released, with the functionality of a knowledge base, a forum, and a question and answer portal.
  • Ecommerce: Shop-Script 5 will be constantly enhanced and optimized. In the latest major update (ver. 5.2.0) we have implemented many of the features requested by our clients, and we will continue to add more useful functionality in 2014, too.
  • Productivity: A new interesting solution will become available to facilitate collaboration in your company.
  • Significantly more design themes, plugins, and apps will be published by third-party developers in Webasyst Store.
  • We will add more partnership options; e.g., the expert catalog will be opened soon on our website.
  • The geography of Webasyst users will be more expanded across the world.

Sign up for our blog, download and install Webasyst, create accounts in the Cloud, buy software in Webasyst Store!

Let 2014 be even more productive for you! Thank you for your co-operation and interest in the Webasyst platform!

Early 2014, we are opening a catalog of Shop-Script 5 & Webasyst framework experts on the webasyst.com website. This new catalog will replace its previous version and will contain information about specialists offering various complimentary services and custom solutions to users of Shop-Script 5 and other software products based on the Webasyst framework, as well as website optimization for search engines.

We invite partners!

Our company develops only basic software products and does not offer customization services. Therefore, we will be glad to recommend our customers to look for the desired specialists in our expert catalog.

Publication in our expert catalog will be offered for payment. The cost of publication will vary according to the specific catalog section; by the opening of the catalog (early 2014), it will be the same for all sections as shown below:

  • Web design: $49/year
  • SEO: $49/year
  • Software setup & configuration: $49/year
  • Programming: $49/year

A partner may choose any sections of the catalog to publish information about his services (publication in each section requires additional payment). In the future, these prices may be changed to take into account the number of partners and competition in each section.

Our decision to provide publication in the expert catalog for payment is based on the desire to maintain an up-to-date database of interested partners and experts in Shop-Script 5 and Webasyst framework in order to ensure smooth user experience for our customers and to avoid growing of the catalog into endless lists of abandoned partner profiles.

More and more Webasyst and Shop-Script 5 users send requests to our support team to inquire about information about specialists who may help them create a website or set up an online store, provide consultations on search-engine optimization, develop or modify web design or various software components, as well as help migrate from the previous generation of Webasyst products. We would be glad to recommend reliable partners to our clients!

In the Customer Center, a new section “Expert” was added; please use it to submit information about your company and open a preview of your profile page to see how it will appear in the catalog. In early 2014 you will be able to order publication and will begin to accept orders from the users of Shop-Script 5 and other Webasyst apps. Do not miss the chance of obtaining your personal page in Webasyst partner catalog on the very first day! The signup is available both for individuals and companies from any country of the world.

Become a partner

Please note that Webasyst support team will be processing customer requests at a limited rate from December 30 through January 5. The normal operation of our support service will be resumed on January 6.

If you are planning to submit your custom app, plugin, or design theme for publication in Webasyst Store, then please be patient as you may receive no feedback from the moderators from December 28 through January 8.

Shop-Script 5

A major update for Shop-Script was released today! We've been working on Shop-Script 5.2.0 during several months, and today we are excited to share the results with you! This is the biggest update since the product's very first release. Plenty of new features were added to Shop-Script:

  • search of orders by customer name, email address, telephone number, and product names
  • advanced product search settings by various parameters with search index update function
  • manual sorting of product features in category filters
  • ability to perform bulk actions with orders in the table view mode
  • order filter by storefronts (if more than one storefront is set up)
  • option to specify service price as percentage of the product price as an alternative to fixed amounts
  • viewing of product stock updates per product (like a bank statement)
  • support for multiple senders, which can be specified for different notifications and follow-ups sent by an online store
  • additional settings for several elements of the basic design themes added to theme settings screens to facilitate the changing of those elements' appearance by users
  • parameter "AJAX filter" added to the settings of basic design themes, which enables category filters to display results without reloading the page
  • in basic design themes, if a product without a default SKU is being added to the shopping cart, a selection dialog is displayed to customers
  • large Sitemap files containing over 10,000 products are split into several smaller files; similar behavior also implemented for other Webasyst apps
  • HTML tag with the rel="canonical" attribute added to product category pages
  • product image thumbnails updating function for the entire product catalog
  • new product feature type "color"
  • ability to view customers' orders via the Contacts app
  • customer merging function (available in Contacts app) which also combines customers' orders and other information
  • displaying of the estimated time when a product may run out of stock with the current sales rate maintained
  • installation of plugins directly within the online store's backend
  • option to change the type of a product feature
  • formatted output of telephone numbers
  • new plugin hooks: frontend_my_nav, frontend_checkout
  • multiple user interface improvements
  • performance optimization

Bug fixes:

  • import of products from a CSV file
  • improved calculation of profit with the purchase price taken into account on the date when an order is marked as completed
  • multiple minor bug fixes

Use the Installer app in your Webasyst account to install this update, as usual.

Thank you for using Shop-Script 5 and for your feedback!

Shop-Script 5 is used by one of Russia's largest multi-channel retailers Enter Svyaznoy.

Webasyst & Enter Svyaznoy

In the complex infrastructure of Enter Svyaznoy, Shop-Script 5 ensures reliable management of content, which is displayed on the website, by acting purely as a CMS.

This case is rather unusual for Shop-Script 5, because it is mainly perceived as a solution for small and medium-sized businesses, designed to facilitate all sorts of activities for an online store, from product management to order processing and customer relations. Enter Svyaznoy is a fast growing national multi-channel network of non-food product retail outlets located in 53 Russian cities; its data management system utilizes various complex software components such as Apache ServiceMix, 1C, etc. Content management on Enter's website now utilizes Shop-Script 5; it currently includes complete synchronization of category descriptions as well as management of product descriptions and dynamic product categories, and the hierarchical category tree (under development).

Enter's team has chosen Shop-Script 5 because of its all-purpose model of product and category descriptions provided by the basic Shop-Script 5 package, which includes product types, various types of product features (text, number, selectable list, ranges, multidimensional features, etc.), static and dynamic product categories, product SKUs, products' photo galleries, and much more. The facts that Shop-Script 5 was specially optimized to manage large amounts of data and that it allows easy extension of its functionality by means of plugins and API, enabled Enter to integrate Shop-Script 5 into its complex infrastructure.

The following figures will provide a more detailed picture of the number of entries stored in the database of Shop-Script 5 which Enter Svyaznoy has currently connected to their website: shop_category3,638; shop_feature9,282; shop_feature_values_dimension39,436; shop_feature_values_varchar588,958; shop_product126,398; shop_type1,891; shop_product_features2,175,212.

By closely co-operating with Enter, we developed API for Webasyst framework and Shop-Script 5, improved the system of plugin hooks, and optimized the user interface of backend screens for large amounts of data; for example, Enter have set up almost two thousand product types while an average online store powered by Shop-Script 5 normally contains no more than several dozens of product types.

Shop-Script 5 installed on Enter's web servers is updated to newer versions via our official GitHub fork (we offer free access to Shop-Script 5 repository to developers!).

We deeply appreciate Enter's participation in the development of our software product and are very pleased that our solution provided successful application in such a large project!

People's attitude towards email newsletters may be very different. For example, some Internet users never read any bulk messages landing in their mailboxes and regard them as spam. In spite of that, the sender of a newsletter always hopes that it will be read by most recipients and will generate more sales. As we will show you, this is an absolutely justified expectation! Below we provide a brief report of our newsletter dedicated to the Cyber Monday sale, when we reduced prices for all products by 50% for only one day. As a result, we received significantly more orders than we usually do on an average day.

On Monday, December 2, we sent a newsletter about the Cyber Monday special offer to our clients. According to our delivery tracking report, 4,372 recipients at least opened the message in their email client (we do not have exact data to verify how many actually read it). Among them, 2,792 recipients clicked on a link in the newsletter and visited our website. We have counted results using utm parameters, which are automatically added into a message sent via our Mailer app. By the way, we use this app to track the delivery rate, too. In summary, 64% of those who actually read the newsletter proceeded to the website. A very good result!

In addition to the 2,792 visitors whom we invited using the email newsletter, 1,905 more visitors were registered on our website that day; therefore, the total number of visitors on December 2 was 4,697.

We then counted how many of these clients placed an order on the same day and paid for it immediately or several days later. There were 495, including 55 new customers (3%) who had never ordered anything before and were not subscribed to our newsletters. This means that 440 customers, representing 16% of recipients who clicked on the link to the website, actually purchased from us. In our experience, 16% is an unusually high conversion rate!

The data is shown in the picture below for better understanding:

Only one newsletter generated almost 500 orders in a day!

Of course, the effect of a newsletter greatly depends on the specific offer and the message contents. Information about a 50% discount, which was valid for only one day, persuaded many of our clients to place an order. If we had merely informed them about adding new features to our software products or about the release of a new application, we would not be able to report even a tenth of such a great result.

Nevertheless, this example of a successful email newsletter confirms our belief that it is essential to keep your clients informed about your offers! Even if some of your recipients report your newsletter as spam or unsubscribe from future mailings, it is still an effective method of delivering important information to your genuine clients. Many of them will find information useful and will thank you for the ability to buy something with a discount, to order an item of a limited-edition collection, or to use any other special offers that you may have. This will bring you more and more loyal customers, and additional revenue.

New year — New business!

Special Christmas & New Year offer for Shop-Script 5 and Webasyst apps: 30% discount until the end of 2013!

Webasyst Store
Cyber Monday special offer (one-day 50% discount during December 2nd, 2013) is now over.

Order Shop-Script 5, Helpdesk, and Mailer — and save!